Accomable is an "Airbnb for accessible accommodation" with the aims of enabling anyone - even those with mobility difficulties - to go anywhere. Accomable is a lean and early startup that meets the needs of the disabled community to find suitable accommodation when they travel and will eventually be a one-stop shop for accessible travel encompassing accessible transportation, specialty equipment, and caretakers as well.

MY ROLE

I joined Accomable when it was only a few months old when it's web platform was a simple MVP with just a few accommodation listings posted on the site. The site was pretty underwhelming in terms of design and user experience - but nonetheless evoked strong support by the disabled community. The fact that users were willing to use an "ugly" product proved that Accomable had found a product-market fit!

I initially joined Accomable's small team of 5-10 people as it's sole designer and grew into the Head of Product & Design where I now act as the only product manager, designer, and front-end developer.

DATA DRIVEN

I take ownership of defining KPIs and success measures for our product and features, implementing analytics tracking throughout our web platform and monitoring and analyzing our KPIs and analytics to understand how our product is being used. This knowledge along with customer feedback give insight into how to prioritize features in our product roadmap.

USER CENTERED

I am responsible for understanding everything about our users from their motivations and values to their needs and behavior. This requires me to keep a close relationship with users and to speak with them frequently through interviews and user testing and to synthesize all my insights and feedback to discover new opportunities, learn how to improve current features, and lead the ideation of new features which I prioritize and funnel through to our product roadmap.

DESIGN

I am also responsible for creating a friendly, trustworthy, and approachable brand for Accomable and to construct user flows and interfaces that feel natural and easy to use for our users across desktop, tablets, and mobile.

DEVELOPMENT

I implement the front-end of all designs and work with back-end developers to complete features during each design-development sprint. I will often use sketches or wireframes to communicate to back-end developers the scope of new features we'd like to implement.

WORK

My most recent work has been focused on a design refresh where I created a more friendly, cleaner, and approachable look and feel for Accomable and developed accompanying visual guidelines to grow upon. This design refresh improved upon initial branding work that I did when I first joined Accomable. Other recent work includes some insights on designing for the disability market and improving our vendor uploading form.

Check out the live site here.
DATE

2015 - Present


ACTIVITES
  • User Research
  • User Interviews
  • User Personas
  • User Stories
  • Experience Mapping

  • Branding
  • UX/UI Design
  • Visual Design
  • Logo Design
  • Iconography

  • Ideation
  • Wireframing
  • Prototyping
  • Roadmapping

  • Front-end Dev
  • Analytics Tracking

PLATFORM
  • Responsive Web
  • Print

Case Study: Design Refresh

Accomable Case Study 1: Design Refresh

Case Study: Designing for the Disability Market

Accomable Case Study 2

Case Study: Improving the Vendor Uploading Form

Accomable Case Study 3

Case Study: Designing Rooms Section on Accommodation Listing

Accomable Case Study 4

Case Study: Initial Branding

Accomable Case Study 6